Post by account_disabled on Sept 12, 2023 6:21:03 GMT -5
With its innovation, Microsoft beat Google in the artificial intelligence race, at least for this stage, because it managed to connect a conversational artificial intelligence to its own search engine before Google. For the user, the reform is also significant, because Chat GPT-based Bing beats Google with its user experience, at least for those for whom the traditional search results view may have become difficult. Not long after the announcement of the new Bing, Microsoft also announced that it will start bringing ads directly into the search engine's chat via its own Microsoft Advertising advertising tool. Ads are also displayed in chat replies. For advertisers and companies, this is an important moment to be aware of Microsoft Advertising, as in the near future we can expect not only a growing number of new Bing users, but also the possibility of having their ads appear directly in AI chat responses.
Microsoft Advertising in a nutshell Through Microsoft Advertising, you can currently do Bing in Finland, for example, with search word advertising, Shopping product advertising, and display and native advertising in Microsoft's own Audience network. In our MRACE® model, these search engine advertising channels especially affect Reach , which is a critically important first step in Phone Number List the purchase path of your target group. In the Reach phase, users actively search, for example, search engines for information about their needs, which your company's product or service may offer an answer to. In addition to Reach, Microsoft's advertising channels can especially influence the Convert phase, when visitors who have already visited the page are tried to be activated towards a purchase decision, for example by remarketing in the Audience network.
Advertising in Bing works with exactly the same logic as in Google, i.e. the search term you choose for advertising starts, for example, a text search ad or Shopping product ad when the user performs a Bing search. In the future, these ads will presumably appear in increasing numbers also within Bing's AI chat. In the traditional search results view, the ad is placed at the top and bottom of the organic search results and on the page , and the price of the advertising is determined based on the click, like Google. Bing search results view. From the point of view of the advertiser, however, the most important difference in the advertising of these two search engine giants comes from the search volumes due to their different market shares. Let's look at a couple of examples. Google Ads' forecast of the search volume for example the search term "men's jackets" is 4,400 searches per month in Finland.
Microsoft Advertising in a nutshell Through Microsoft Advertising, you can currently do Bing in Finland, for example, with search word advertising, Shopping product advertising, and display and native advertising in Microsoft's own Audience network. In our MRACE® model, these search engine advertising channels especially affect Reach , which is a critically important first step in Phone Number List the purchase path of your target group. In the Reach phase, users actively search, for example, search engines for information about their needs, which your company's product or service may offer an answer to. In addition to Reach, Microsoft's advertising channels can especially influence the Convert phase, when visitors who have already visited the page are tried to be activated towards a purchase decision, for example by remarketing in the Audience network.
Advertising in Bing works with exactly the same logic as in Google, i.e. the search term you choose for advertising starts, for example, a text search ad or Shopping product ad when the user performs a Bing search. In the future, these ads will presumably appear in increasing numbers also within Bing's AI chat. In the traditional search results view, the ad is placed at the top and bottom of the organic search results and on the page , and the price of the advertising is determined based on the click, like Google. Bing search results view. From the point of view of the advertiser, however, the most important difference in the advertising of these two search engine giants comes from the search volumes due to their different market shares. Let's look at a couple of examples. Google Ads' forecast of the search volume for example the search term "men's jackets" is 4,400 searches per month in Finland.