Post by account_disabled on Oct 30, 2023 1:51:58 GMT -5
Let's look at the phases more closely. In the Awareness stage ToFu, acronym for Top of the Funnel , the user is aware that he has a need of some kind, but does not yet know how to satisfy it. And also not knowing how to proceed, he will most likely start with a Google search. So, here we will have general and notional content such as blog articles, which will help you clarify and direct you towards the solution. This is the time to also present videos, infographics, podcasts or anything that helps you navigate the alternatives and make life easier for your future customers. In the Consideration stage MoFu, acronym for Middle of the Funnel , however.
The consumer is perfectly aware of the type of problem he has and is looking photo editing servies for someone who can solve it for him. But not yet knowing who to trust, he will need more specific information on that particular product and therefore, he will evaluate different options and consult very detailed contents such as guides, whitepapers or technical videos. The point here is that you are intercepting people who have understood what they have to do, chosen to do something and are deciding. Play all your cards to try to get them to purchase.
Finally, in the Decision stage BoFu, acronym for Bottom of the Funnel , the person has understood what the solution best suited to their needs could be and is ready to select the company to rely on . You will certainly be impressed by the supplier who is best able to concretely respond to some of your concerns such as costs, timing, etc. Here the most requested contents are reviews, tests, product demos and case histories. The trial of a software is a typical case of a tool used in the decision phase that helps people to throw their hearts over the obstacle.
The consumer is perfectly aware of the type of problem he has and is looking photo editing servies for someone who can solve it for him. But not yet knowing who to trust, he will need more specific information on that particular product and therefore, he will evaluate different options and consult very detailed contents such as guides, whitepapers or technical videos. The point here is that you are intercepting people who have understood what they have to do, chosen to do something and are deciding. Play all your cards to try to get them to purchase.
Finally, in the Decision stage BoFu, acronym for Bottom of the Funnel , the person has understood what the solution best suited to their needs could be and is ready to select the company to rely on . You will certainly be impressed by the supplier who is best able to concretely respond to some of your concerns such as costs, timing, etc. Here the most requested contents are reviews, tests, product demos and case histories. The trial of a software is a typical case of a tool used in the decision phase that helps people to throw their hearts over the obstacle.