Post by account_disabled on Feb 18, 2024 22:25:57 GMT -5
You’ve worked hard to create your landing page. Damn hard. The page is looking slick. You polished your copy. You have one primary call-to-action. You’ve hit publish with a sigh of relief. You’re proud of yourself. You just have to wait now to see your conversions go up. But when you check your analytics, you notice you’re not getting the conversions you expected. Web visitors are still bouncing off your web page. It’s disappointing. Frustrating. Depressing. Could it perhaps be that marketing prattle has crept onto your landing pages? It happens quite easily.
Much easier than you’d think – even if you’re an honest straight-talker. Let’s Buy TG Database have a look at 6 types of landing page conversion killers. Avoid these mistakes, and your chances of creating a high-converting page will dramatically increase. 1. Are You Wishy-Washy? It’s easy to write in generalities. But it makes your readers think yeah, yeah. Nobody believes you when you suggest your app is the most popular or your service is the fastest. People want to read facts and specific numbers. Writing about hundreds of people using your service reeks of marketing speak and sleaziness.
It makes people think, yeah, yeah, they might just have hit one hundred users. The more specific your copy, the higher your credibility. In his book Tested Advertising Methods, John Caples tells how a mill initially advertised their quality standard was 52.7% higher than the standard required. When they decided to round the figure down to 50%, demand fell to a fraction of what it was before – just because 50% sounds generic and less credible than 52.7%. Each sentence you write should have a meaning that’s concrete and specific.
Much easier than you’d think – even if you’re an honest straight-talker. Let’s Buy TG Database have a look at 6 types of landing page conversion killers. Avoid these mistakes, and your chances of creating a high-converting page will dramatically increase. 1. Are You Wishy-Washy? It’s easy to write in generalities. But it makes your readers think yeah, yeah. Nobody believes you when you suggest your app is the most popular or your service is the fastest. People want to read facts and specific numbers. Writing about hundreds of people using your service reeks of marketing speak and sleaziness.
It makes people think, yeah, yeah, they might just have hit one hundred users. The more specific your copy, the higher your credibility. In his book Tested Advertising Methods, John Caples tells how a mill initially advertised their quality standard was 52.7% higher than the standard required. When they decided to round the figure down to 50%, demand fell to a fraction of what it was before – just because 50% sounds generic and less credible than 52.7%. Each sentence you write should have a meaning that’s concrete and specific.