Post by hasina789956 on Oct 29, 2024 1:27:26 GMT -5
Sendpulse integrations allow you to combine the mailing service with other platforms. Today we will tell you why email marketing is needed for online schools and how Vakas-tools will help make it more effective.
How to Set Up Effective Email Marketing for an Online School
The email channel has been one of the cheapest ways to attract customers for many years. This is because your database gets warmed-up leads – subscribers who have expressed a desire to receive your newsletter.
However, don't be fooled. Along bulk email campaigns with you, hundreds of online schools, online stores, coffee shops, banks and other companies are fighting for the reader's attention. Simply sending a letter to the database is not enough: it is important to stand out so that people want to open your mailing.
How to do this? Let's look at the capabilities of Sendpulse as an example.
Segment your base. Send personalized offers based on the subscriber’s actions, gender, geolocation, and past activity. Include the name in the greeting so that the reader feels that the message is addressed specifically to them.
Conduct A/B testing. Testing will help you choose an effective subject line, preheader, email length, button placement, and other elements.
Send follow-up emails. Sendpulse allows you to resend your newsletter with an updated subject line to subscribers who did not open the first email.
Use the capabilities of all platforms. Don't forget to connect Tilda, amoCRM, Getcourse and other services that your online school uses. Below we will tell you how to set up useful integrations via Vakas-tools.
Analyze data. Senpulse provides detailed statistics on all users in the database and even creates a rating based on their behavior.
Types of letters
Let's look at the main categories of letters that can and should be sent to online schools.
Announcements
In these letters, you tell about new courses and training programs, invite readers to upcoming webinars. Time is an important resource, so it is important for you to explain to the reader in a few sentences why he should definitely attend your webinar. Do not scatter metaphors, but immediately indicate the benefit that the student will receive.
A common practice is a registration bonus. As a rule, this is a small guide or checklist. It is important that it is truly useful for the target audience. At the same time, the reader should understand that he will get even more benefit if he comes to the webinar.
How to Set Up Effective Email Marketing for an Online School
The email channel has been one of the cheapest ways to attract customers for many years. This is because your database gets warmed-up leads – subscribers who have expressed a desire to receive your newsletter.
However, don't be fooled. Along bulk email campaigns with you, hundreds of online schools, online stores, coffee shops, banks and other companies are fighting for the reader's attention. Simply sending a letter to the database is not enough: it is important to stand out so that people want to open your mailing.
How to do this? Let's look at the capabilities of Sendpulse as an example.
Segment your base. Send personalized offers based on the subscriber’s actions, gender, geolocation, and past activity. Include the name in the greeting so that the reader feels that the message is addressed specifically to them.
Conduct A/B testing. Testing will help you choose an effective subject line, preheader, email length, button placement, and other elements.
Send follow-up emails. Sendpulse allows you to resend your newsletter with an updated subject line to subscribers who did not open the first email.
Use the capabilities of all platforms. Don't forget to connect Tilda, amoCRM, Getcourse and other services that your online school uses. Below we will tell you how to set up useful integrations via Vakas-tools.
Analyze data. Senpulse provides detailed statistics on all users in the database and even creates a rating based on their behavior.
Types of letters
Let's look at the main categories of letters that can and should be sent to online schools.
Announcements
In these letters, you tell about new courses and training programs, invite readers to upcoming webinars. Time is an important resource, so it is important for you to explain to the reader in a few sentences why he should definitely attend your webinar. Do not scatter metaphors, but immediately indicate the benefit that the student will receive.
A common practice is a registration bonus. As a rule, this is a small guide or checklist. It is important that it is truly useful for the target audience. At the same time, the reader should understand that he will get even more benefit if he comes to the webinar.